Jason Chen is a senior designer shaping the future of digital marketing through branding, UX/UI, and AI-driven creative thinking.
Nolan Barret is a designer crafting at the intersection of design, tech, and culture.
Glow Lab
,
UXUI
,
2024
Glow Lab is a New Zealand skincare and haircare brand built on the belief that effective, science-backed beauty shouldn't cost a fortune. When they came to us, their digital presence no longer reflected the quality of the product inside the bottle. The brief was clear: elevate the content, modernise the experience, and give customers a site that felt as good as the brand itself. We led a full e-commerce redesign — conducting user research, rethinking the information architecture, and rebuilding the UX/UI from the ground up. The result is a cleaner, more confident digital home for a brand that was always better than its old website suggested.
Glow Lab_01
Glow Lab_02
Glow Lab_03
Glow Lab_04
Glow Lab_05
Glow Lab_06
Glow Lab_07
Glow Lab_08
Glow Lab_09
Glow Lab_10
Glow Lab
,
UXUI
,
2024
Glow Lab is a New Zealand skincare and haircare brand built on the belief that effective, science-backed beauty shouldn't cost a fortune. When they came to us, their digital presence no longer reflected the quality of the product inside the bottle. The brief was clear: elevate the content, modernise the experience, and give customers a site that felt as good as the brand itself. We led a full e-commerce redesign — conducting user research, rethinking the information architecture, and rebuilding the UX/UI from the ground up. The result is a cleaner, more confident digital home for a brand that was always better than its old website suggested.
Glow Lab_01
Glow Lab_02
Glow Lab_03
Glow Lab_04
Glow Lab_05
Glow Lab_06
Glow Lab_07
Glow Lab_08
Glow Lab_09
Glow Lab_10
Bayleys
,
UXUI
,
2024
Bayleys is New Zealand's most recognised real estate brand, operating across residential, commercial, rural, and lifestyle property from over 100 offices nationwide. Their website needed to match their market position. We led a full redesign with search experience at the centre: rethinking how buyers, sellers, and investors find and interact with property listings across an enormous and complex catalogue. The work involved deep UX research, a restructured information architecture, and a refined UI that stayed true to Bayleys' established brand look and feel, premium, clear, and built for trust.
Bayleys_01
Bayleys_02
Bayleys_03
Bayleys_04
Bayleys_05
Bayleys_06
Bayleys_07
Bayleys_08
Bayleys_09
Bayleys_10
Bayleys
,
UXUI
,
2024
Bayleys is New Zealand's most recognised real estate brand, operating across residential, commercial, rural, and lifestyle property from over 100 offices nationwide. Their website needed to match their market position. We led a full redesign with search experience at the centre: rethinking how buyers, sellers, and investors find and interact with property listings across an enormous and complex catalogue. The work involved deep UX research, a restructured information architecture, and a refined UI that stayed true to Bayleys' established brand look and feel, premium, clear, and built for trust.
Bayleys_01
Bayleys_02
Bayleys_03
Bayleys_04
Bayleys_05
Bayleys_06
Bayleys_07
Bayleys_08
Bayleys_09
Bayleys_10
Ai Influencer
,
Ai
,
2026
What if you could create a brand ambassador without a casting brief, a shoot budget, or a single call sheet? That was the premise behind this self-initiated experiment — a deep dive into AI-generated character creation using Higgsfield, Nanobot Pro, and Kling 3.0. The goal wasn't just to generate a face. It was to build a real, consistent character — one with believable skin texture and the ability to hold up across radically different content formats. TVC. Podcast. UGC. The same person, every time, entirely generated. The experiment isn't just about what's possible. It's about what's coming.
Ai_01
Character Sheet_02
Studio photography_03
TVC_04
Ai_05
Podcast_06
UGC_07
Fashion photography_08
Ai Influencer
,
Ai
,
2026
What if you could create a brand ambassador without a casting brief, a shoot budget, or a single call sheet? That was the premise behind this self-initiated experiment — a deep dive into AI-generated character creation using Higgsfield, Nanobot Pro, and Kling 3.0. The goal wasn't just to generate a face. It was to build a real, consistent character — one with believable skin texture and the ability to hold up across radically different content formats. TVC. Podcast. UGC. The same person, every time, entirely generated. The experiment isn't just about what's possible. It's about what's coming.
Ai_01
Character Sheet_02
Studio photography_03
TVC_04
Ai_05
Podcast_06
UGC_07
Fashion photography_08
Unity Bank
,
Brand Identity
,
2023
Unity Money is a member-owned New Zealand credit union — a financial institution built on the idea that doing money together is better than doing it alone. In 2023, working alongside Culture & Theory, I contributed to the brand identity and website for their rebrand. The creative foundation was Kotahitanga — a Māori concept meaning unity, togetherness, and collective action. From this, we developed a visual language centred on a contemporary interpretation of the Koru, capturing the idea of two entities coming together to create something stronger.
Unity_01
Unity_02
Unity_03
Unity_04
Unity_05
Unity_06
Unity_07
Unity_08
Unity_09
Unity_10
Unity Bank
,
Brand Identity
,
2023
Unity Money is a member-owned New Zealand credit union — a financial institution built on the idea that doing money together is better than doing it alone. In 2023, working alongside Culture & Theory, I contributed to the brand identity and website for their rebrand. The creative foundation was Kotahitanga — a Māori concept meaning unity, togetherness, and collective action. From this, we developed a visual language centred on a contemporary interpretation of the Koru, capturing the idea of two entities coming together to create something stronger.
Unity_01
Unity_02
Unity_03
Unity_04
Unity_05
Unity_06
Unity_07
Unity_08
Unity_09
Unity_10
Hyundai
,
Advertising
,
2024
With over 26,000 Santa Fes sold in New Zealand since 2000, the fifth generation wasn't just a new car — it was one of Hyundai's most significant local launches in years. Bolder, more premium, and now hybrid-only, the all-new Santa Fe needed a campaign to match its ambition. As brand guardian for Hyundai New Zealand in 2024, I led the creative across the full launch ecosystem: brochures, billboards, website content, in-store displays, and nationwide dealership support. From the showroom floor to Fieldays NZ, every touchpoint was built to communicate one thing — that this iconic SUV had taken a decisive step into premium territory.
Hyundai_01
Hyundai_02
Hyundai_03
Hyundai_04
Hyundai_05
Hyundai_06
Hyundai_07
Hyundai_08
Hyundai
,
Advertising
,
2024
With over 26,000 Santa Fes sold in New Zealand since 2000, the fifth generation wasn't just a new car — it was one of Hyundai's most significant local launches in years. Bolder, more premium, and now hybrid-only, the all-new Santa Fe needed a campaign to match its ambition. As brand guardian for Hyundai New Zealand in 2024, I led the creative across the full launch ecosystem: brochures, billboards, website content, in-store displays, and nationwide dealership support. From the showroom floor to Fieldays NZ, every touchpoint was built to communicate one thing — that this iconic SUV had taken a decisive step into premium territory.
Hyundai_01
Hyundai_02
Hyundai_03
Hyundai_04
Hyundai_05
Hyundai_06
Hyundai_07
Hyundai_08
Kiwi Bank
,
Sustainability Report
,
2021
For a bank built on the idea of making Kiwi better off, accountability isn't just good practice — it's a promise. In 2021, Kiwibank published its very first Sustainability Report, a landmark document outlining the bank's ambitions across people, communities, climate, and the New Zealand economy. Working with Principals, I designed the report template and layout — creating a visual framework that could carry the weight of the content with clarity and confidence. The challenge was to build something that felt both distinctly Kiwibank and worthy of the moment: a first public statement of purpose from one of New Zealand's most trusted financial institutions.
Kiwi Bank_01
Kiwi Bank_02
Kiwi Bank_03
Kiwi Bank_04
Kiwi Bank_05
Kiwi Bank_06
Kiwi Bank_07
Kiwi Bank_08
Kiwi Bank
,
Sustainability Report
,
2021
For a bank built on the idea of making Kiwi better off, accountability isn't just good practice — it's a promise. In 2021, Kiwibank published its very first Sustainability Report, a landmark document outlining the bank's ambitions across people, communities, climate, and the New Zealand economy. Working with Principals, I designed the report template and layout — creating a visual framework that could carry the weight of the content with clarity and confidence. The challenge was to build something that felt both distinctly Kiwibank and worthy of the moment: a first public statement of purpose from one of New Zealand's most trusted financial institutions.
Kiwi Bank_01
Kiwi Bank_02
Kiwi Bank_03
Kiwi Bank_04
Kiwi Bank_05
Kiwi Bank_06
Kiwi Bank_07
Kiwi Bank_08
Tectrax
,
Brand Identity
,
2024
Most logos have a concept. The Tectrax mark has a story hidden inside it. Tectrax builds electric amphibious systems for boats — technology that makes the boundary between land and water disappear. So when it came to the identity, the answer was already in the product. The X at the heart of the mark is split in two: the upper half, a boat hull cutting forward; the lower half, the amphibious system that makes it possible. Electric blue for innovation and energy. Navy for the ocean it was built for. Together, they form a mark that works as hard as the technology it represents. I delivered the full brand identity, print collateral, brochure, and website.
Tectrax_01
Tectrax_02
Tectrax_03
Tectrax_04
Tectrax_05
Tectrax_06
Tectrax_07
Tectrax_08
Tectrax_09
Tectrax_10
Tectrax
,
Brand Identity
,
2024
Most logos have a concept. The Tectrax mark has a story hidden inside it. Tectrax builds electric amphibious systems for boats — technology that makes the boundary between land and water disappear. So when it came to the identity, the answer was already in the product. The X at the heart of the mark is split in two: the upper half, a boat hull cutting forward; the lower half, the amphibious system that makes it possible. Electric blue for innovation and energy. Navy for the ocean it was built for. Together, they form a mark that works as hard as the technology it represents. I delivered the full brand identity, print collateral, brochure, and website.
Tectrax_01
Tectrax_02
Tectrax_03
Tectrax_04
Tectrax_05
Tectrax_06
Tectrax_07
Tectrax_08
Tectrax_09
Tectrax_10
Renault Arkana
,
Advertising
,
2023
When Renault New Zealand brought the Arkana to market in 2023, they needed a launch campaign worthy of a car that refused to be put in a box. Part coupé, part SUV, all attitude — the Arkana was a design sensation that demanded equally bold creative. We led the full 360° launch across press and digital advertising, print collateral including brochures and price lists, showroom and event environments, social content, and website. Every touchpoint was crafted to carry the same conviction: that the Arkana wasn't just another SUV. It was something altogether more seductive.
RENAULT_MOTION
RENAULT_02
RENAULT_03
RENAULT_04
RENAULT_05
RENAULT_06
RENAULT_07
RENAULT_08
RENAULT_09
RENAULT_10
Renault Arkana
,
Advertising
,
2023
When Renault New Zealand brought the Arkana to market in 2023, they needed a launch campaign worthy of a car that refused to be put in a box. Part coupé, part SUV, all attitude — the Arkana was a design sensation that demanded equally bold creative. We led the full 360° launch across press and digital advertising, print collateral including brochures and price lists, showroom and event environments, social content, and website. Every touchpoint was crafted to carry the same conviction: that the Arkana wasn't just another SUV. It was something altogether more seductive.
RENAULT_MOTION
RENAULT_02
RENAULT_03
RENAULT_04
RENAULT_05
RENAULT_06
RENAULT_07
RENAULT_08
RENAULT_09
RENAULT_10